Project Overview
Client
Uniform Builder - Cliff Keen Athletic
Location
Michigan, USA
Industry
Deliverables
eCommerce, Sports Apparel
eCommerce Development, Customization Dashboard, SEO
“SoftProdigy truly understood our brand’s vision and needs. From initial discussions to the final dashboard design, they guided us seamlessly through the process. They brought our ideas to life with innovative customizations that exceeded our expectations. Thanks to SoftProdigy, we now have an easy-to-navigate store and a customization dashboard that has transformed customer experiences.”
Nic Schultz,
Brand Manager, Cliff Keen
Project Execution
The Problem
As a legacy brand transitioning to eCommerce, Uniform Builder needed a user-friendly platform where customers could customize their sports uniforms and place bulk orders efficiently. This would require building a fully customizable dashboard for uniform designs while ensuring the new store retained the brand’s identity to provide a seamless shopping experience. However, the main challenge was to manage complex customization needs without having any prior eCommerce integration in place.
The Solution
SoftProdigy developed a robust store featuring the Uniform Builder dashboard and a central tool to enable extensive customization. Our main focus was on catalog management, SEO-optimized content, secure payment integration, and attractive UI/UX designs. Additionally, our eCommerce app development team created a prototype for the dashboard to ensure its functionality through rigorous testing before website integration.
Goals and Objectives
Uniform Builder partnered with our eCommerce app development team to establish a strong digital presence and provide a seamless, customizable shopping experience for teams and individuals alike. The aim was to:
Enable Customization
Develop an intuitive dashboard allowing full customization of uniforms.
Optimize Visibility
Improve SEO with category texts, descriptions, and targeted keywords.
Streamline Flow
Simplify catalog management, checkout, and inventory.
Enhance UX
Provide a seamless, engaging user experience to boost engagement and conversions.
Secure Ordering
Make bulk orders secure with optimized cart functionality and order processing.
Our eCommerce Optimization Approach
After conducting an audit of the client’s requirements and understanding the market competition, our digital transformation agency outlined a comprehensive roadmap for store development and optimization.
-
1
Catalog Management
Integrated and organized product catalogs, using custom illustrations.
-
2
Checkout Experience:
Designed a smooth checkout process with secure payment gateway integration.
-
3
Custom Theme
Created a custom theme to support the brand’s requirements and cater to the sports apparel niche.
-
4
Dashboard Design
Developed a dashboard for uniform personalization, allowing choices for colors, logos, etc.
-
5
SEO
Applied on-page SEO with targeted keywords and optimized product descriptions.
How We Made it Work
Research and Planning
Through in-depth client interviews and empathy mapping, our digital transformation agency created a detailed plan for Uniform Builder. We identified specific goals, such as simplifying customization and enhancing customer satisfaction, and built a roadmap for success.
Development and Design
We designed the store with a user-friendly interface, integrating SEO-optimized content and category texts. A special focus was placed on the Uniform Builder dashboard, ensuring it could handle custom designs for bulk orders with ease.
Optimization
Our digital marketing agency enriched Uniform Builder’s store with category texts, product descriptions, and targeted keywords to improve visibility and attract the right audience. This also includes adding metadata to improve the search engine ranking.
Testing and Analysis
Once development and optimization were complete, we conducted extensive testing to monitor KPIs like conversion rates, load times, and bounce rates. These insights allowed us to make final adjustments before product launch.
Technology Stack
The tools and technologies we used to enable the Uniform Builder store with new customization features include:
Figma
UI/UX Design
Trello
Project Management
.Net Framework 4+
Model-View-Controller (MVC)
ASP.Net
Backend Development
JavaScript & jQuery
Front-End
Microsoft SQL
Database
Adobe Illustrator
Scalable Vector Graphics (SVG)
Cloudflare
Content Delivery Network
Final Results
Website Speed
Reduced by 25%, enhancing user experience and decreasing bounce rates.
Order Processing Rate
Reduced order processing time by 20% with better site design and navigation.
System Reliability
Increased system uptime to 99.9%, minimizing downtime.
Search Engine Rankings
Achieved top 10 rankings for 10 high-priority keywords.
Customer Engagement
Increased session duration by 18%, indicating better user interaction.
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